In 1962 he left britain permanently, to live in a small village in the french alps. It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions. Jul 17, 2017 dark horse reveals premiere lineup for karen berger s berger books imprint. Wharton marketing professor jonah bergers new book, contagious. Just build in some of the following principles which he calls the six key stepps by asking yourself the accompanying questions. Jonah berger proposes six principles that can be used in making a message more contagious. Foxing is not contagious unless it is of the organic kind caused by mold although that would likely be on materials that are organic, not on abby wove paper, cambric etc and even then it would be the mold that is contagious. Jonah is a professor of marketing at the wharton school at the university of pennsylvania. How to make your book go viral with wordofmouth campaigns. A real pleasure to welcome jonah berger to intrepid radio. On a recent pbs radio interview, i heard jonahs interesting take on influence.
But according to berger, the key to making things really popular happens. The boston globe the book is just plain interesting. Social currency there are three ways to leverage social currency. Contagious by jonah berger, 9781451686586, available at book depository with free delivery worldwide. Berger packs the book full of lots of great examples that youll recognise, which really helps drive home the principles hes discussing.
How to generate more word of mouth for a product or initiative youre working on. Six key stepps to help make your content contagious. Why are some stories and songs more popular than others. Jonah berger is a professor at the wharton school of the university of pennsylvania. P art of penguins great ideas series, this slim book brings together seven of john bergers essays from 19712001, a. Why things catch on by jonah berger, and it outlines 6 factors that makes things go viral. Jonah bergers contagious has shown us that people trust what their friends tell them more than advertising claims.
The research and stories showing business successes and failures offers interesting ideas for marketing, and why we all fall for certain campaigns. This signed limited edition of contagious by jonah berger is a piece of social currency handcrafted especially for you. Contagious, why things catch on by jonah berger, published by simon and schuster. As americans, we tend to think of influence as a bad thing. If youre like most of us, youve probably been led to believe that its your capabilities that create your most significant. Jonah berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. Why things catch on presents current research insights on creating word of mouth in an easy to comprehend but only introductory way. What is invisible influence and why should you care. Based on this analysis, berger has identified the critical factors that drive the success and popularity of things that tend to catch on in our society. This is a book summary of contagious by jonah berger. Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral.
Why things catch on, berger reports on his findings. My thought on each chapter is detailed in this series, but here is a very brief summary of the takehome messages. A lot of people talk about how great it is to start a business, but only ben horowitz is brutally honest about how hard it is to run one. This book centers around the idea that by being intentional about how we show up allows us to create a positive impact around us while, at the same time, feeling good and energized. In adventures of an accidental sociologist, berger makes clear that while he may be an authority on.
The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. Why things catch on by jonah berger by pradeep anand. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. Why things catch on kindle edition by berger, jonah. If you are seeking a bigger impact, especially with a smaller budget, you need this book. Charles duhigg, author of the bestselling the power of habit charles duhigg, author of the bestselling the power of habit if you are seeking a bigger impact, especially with a smaller budget, you need this book. Berger says that any product, idea, or behaviour can be contagious. Berger explains that regardless of how plain or boring a product or idea may seem, there are ways to make it contagious if you know the right. Berger offers an engaging guide to the concept of social influence. Mar 01, 20 jonah berger ventures into answering those questions in his book contagious. It is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. Contagious is about how and why ideas, services and products spread. He has published articles in academic journals, teaches whartons highest rated online course, citation needed and accounts of his work often appear in places like the new york times, wall.
Anyone interested in marketing, or why we bend to peer pressure, might want to pick up jonah bergers book. Adventures of an accidental sociologist, by peter l. Uncover how six main guidelines drive all forms of points to turn into contagious, from shopper merchandise and protection initiatives to workplace rumors and youtube videos. This is a topic that we have been passionate about at unruly since inception back in 2006. Berger sheds new light on phenomena that may seem familiar, showing with precision why things catch on. The results of his work can be distilled into a few core ideas, which he explores in a captivating book, contagious. I saw berger speak at an art of marketing conference and bought into his thinking immediately. Cultures, carriers, and the outbreak narrative by priscilla wald.
After identifying six elements that help ideas stick, berger walks through examples of each element, weve all looked at our computer screens and wondered, sometimes with disgust, how the latest viral video got so popular. Berger s cases are not only topical and relevant, but his principles seem practical and are easily understood the christian science monitor. Dark horse reveals premiere lineup for karen bergers berger books imprint. Why things catch on and genius swag, add an annotation to this chapter of the book. Based upon years of academic research, berger has arrived at a system named stepps that acts as a litmus test for wordofmouth strength. As a playbook for marketers, contagious is a success. Jonah berger ventures into answering those questions in his book contagious. It isnt marketing that sets ideas and items on fire in the marketplace. Jonah bergers new book explains what makes some ideas and products go viral, while others never gain traction. Jonah berger is a professor at the wharton school at the university of pennsylvania.
The hidden forces that shape behavior the cheat sheet. Featuring jonah berger july 08, 2016 jonah berger joins jim blasingame to reveal that there are many people and forces that influence customer reaction and support of your business, and what you need to know about this. Bergers research has revealed that there are 6 main factors that help explain social pandemics. If youve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier. Category business i cant remember the last time a business book had me up all night reading. Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania distills years of research into understanding why certain ads, products, youtube videos, political movements, songs, andor restaurants catch on, while others are ignored. Why are some products and ideas talked about more than others. Social currency triggers emotion public practical value stories social currency we share things that make us look good 40% of what people talk about. Use features like bookmarks, note taking and highlighting while reading contagious. Exclusive excerpt from jonah bergers disruptive new book. Mar 05, 20 jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst.
Social currency triggers emotion public practical value stories social currency we share things that make us look good 40% of what people talk about are about personal experiences or personal relationships. Contagious is a science fiction thriller novel by scott sigler. Mar 05, 20 jonah berger knows the answers, and, with contagious, now we do, too. New york times bestseller and named best marketing book of 2014 by th. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action.
His acclaimed works of both fiction and nonfiction include the seminal ways of seeing and the novel g. Dark horse reveals premiere lineup for karen bergers berger. We like to believe were so special that our choices are driven by personal preferences and opinions. Aug 03, 2015 this video covers a book written by jonahberger. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
But perhaps the best aspect of wordofmouth marketing is that its more targeted. Jonah bergers contagious 75 infectious examples of. Berger is a worldrenowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. Feb 18, 20 discover exactly how to get others to spread your idea or buy your product, by using jonah bergers stepps elements, described in his book contagious. This article is a close reading of john bergers highly influential essay why look at animals. Why things catch on by jonah berger in his book contagious, jonah berger, assistant professor of marketing at the wharton school at the university of pennsylvania, asks an intriguing question. Exclusive excerpt from jonah bergers disruptive new book contagious please dont tell in the first of a fivepart excerpt series, the wharton professor and author of a groundbreaking. Why is rumor and negativity more contagious than facts and positivity. On this book, berger reveals the important thing science behind phraseofmouth and social transmission.
Simply highlight the text youd like to annotate and click. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. Jonah berger, professor of marketing at the wharton school in pennsylvania, has some new and deep insights into how we are influenced at the subconscious level. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. Being contagious allows you to reach out to customers who are really in need of your productsservices. Jonahs book, contagious, highlights some of such viral content, and factors that help make an idea big sellable and infectious. Why things catch on, distills six principles that cause people to talk about. These are fantastic examples of social currency and emotion in action. Mar 14, 20 i saw berger speak at an art of marketing conference and bought into his thinking immediately. I learned about jonah berger and his great book contagious from a. Download it once and read it on your kindle device, pc, phones or tablets.
Contagious reveals the secret science behind wordofmouth and social transmission. Jonah berger, a marketing professor at wharton, analyzes why things catch on in a sort of malcolm gladwell approach to marketing analysis, meaning that the book is light on data and theory, but heavy on speculative observations. Weve almost all heard of will it blend, or susan boyles performance on britains got talent. In search of gripping plots and compelling characters, writers have always pilfered from reality. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer this is used solely as a reading device such as nuvomedias rocket ebook. Contagious book by jonah berger official publisher. Jonah bergers contagious 75 infectious examples of catchy. Discover exactly how to get others to spread your idea or buy your product, by using jonah bergers stepps elements, described in his book contagious. While we already knew that powerhouse comic book editor karen berger was starting her own dark. Ever wondered why some things catch on and become popular while others falter. Contagious contains arresting and counterintuitive facts and insights. Bergers prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. How to make your book go viral with wordofmouth campaigns with jonah berger. Although i am retired i found this book fascinating on several levels.
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